Companion App Gamification
Utilizing the gamification approach to second screen applications, HyperTVx is lowering costs associated with developing companion applications.
Turning the companion app into a game, content is generated by the user not the network, and all the network needs to do is strategize and structure the game to collect the most valuable user information possible.
Based upon real-time analytics collected from the companion app, networks can easily alter and customize layouts that encourage use of specific features within a companion app such as Facebook Connect or Sharing to ensure collection of valuable data and repeat use of the application.
Second Screen Apps Shouldn’t Be Expensive
Second screen applications often costs thousands of dollars to produce because of the need to generate unique content apart from the actual television program.
HyperTVx takes a gamification approach to content generation which allows the user to create their own content and experience while we create the strategy and structure of the game experience. This process is more engaging and fun for the user without requiring TV networks to create unique content for the companion app, encourages repeat users, and lowers the cost exponentially.
Utilizing the HyperTVx adaptive widgets, networks can easily include or eliminate certain functionality at the touch of a button. This gives the networks the ability to customize the user experience and truly focus on collecting the information wanted and building a game that brings users back again and again.
Because of the lightweight backend Webkit platform, changes to the application can be pushed across all platforms instantly without waiting for app store approval and allows for engagement in trial and error without much overhead or time.
The easy to use backend system allows previewing of the application on both tablet and mobile before pushing new versions out to ensure cross platform compatibility. This also allows instantaneous changes made to applications based upon real-time analytics and user feedback.
Social television is not just checking into Facebook anymore. Using gamification social TV becomes more fun, interactive, and encourages relevant social interaction related to the program.
Repeat use is more likely if the user spends time building a profile, team, high score in the game, and frequent interactions with friends using social networks.