U-Power

Case Study

In March 2019 U-Power launched an interactive campaign to promote its safety shoes in four European countries: Italy, Spain, France and Germany.

  • Havas Media and Connected Stories were chosen to create this interactive campaign knowing that U-Power’s main KPI was increasing traffic on the brand’s e-commerce website. The campaign went live in each country during different periods starting from March until May.
  • To reach its KPI, the brand liked the idea of making its ads interactive by inserting some clickable shoes models into them.

  • The campaign went live in two different formats: a preroll one for desktop and another one adapted for mobile. This was done to obtain the best performances.

  • When live, the campaign has been handled through a platform that Havas Media uses in self, supported by Connected Stories’ CMP.

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MAIN OUTCOMES

CLICK THROUGH RATE
CLICK THROUGH RATE

The whole campaign reached an average CTR of more than 2% both on desktop and mobile.
 Otherwise on mobile the campaign obtained the best performances with a medium CTR of 2.07%.
 Among the four countries were the campaign went live, France had the best performances in terms of CTR which is around 4% on both devices.

INTERACTIVE WIDGETS

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EXCLUSIVE MULTI-LAYERED VIDEO TECHNOLOGY

  • Patented technology to create video content consisting of multiple layers
  • Combination of layers made at distribution stage in real-time
  • Orchestrated by rules inferred by machine learning process
  • Video Player agnostic, works with the most popular solutions on the market
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Contributors:

Tommaso Vaccarella

Customer Success Director

Veronica Mauri

Junior Customer Success

Emanuele Nicol

Junior Graphic Designer

About U-Power

U-POWER Nasce con l'obiettivo di costituire il più autentico e sicuro punto di riferimento per migliorare la qualità della vita delle persone che lavorano, offrendo loro un capitale di know-how ed expertise assolutamente unico nell'area Personal Protection Equipment.

For more information:
https://www.u-power.it/it/

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