Adidas Alphabounce

SHOPPABLE PRODUCTS CAMPAIGN

Adidas presents the next generation of Alphabounce: dedicated to the athletes that point up to a higher level

  • Adidas and HyperTv created a series of Shoppable Products Videos launched with three video ad format: Instream, Intext and Video in Picture.

 

  • An interactive photogallery was placed as an overlay on the video and allowed users to browse the different styles of the alphabounce without leaving the video.

 

  • By clicking on a specific style users would land directly on the selected product’s landing page eliminating unnecessary friction to the purchasing channel.

"Thanks to Connected-Stories’ patented Multilayered Video Technology, any product from the Adidas Alphabounce line was included in the overlay widget at runtime."

MAIN OUTCOMES

CLICK THROUGH RATE
CLICK THROUGH RATE

This approach increased the efficacy of the video by reaching a Total CTR of 2.13% 3x of 0.90% average in the sports industry. The CTR of InStream Format is 2.02% a 10% higher respect the average CTR of this format without any interaction.

VIEW-THROUGH RATE
VIEW-THROUGH RATE

View-through rate of 27.5%, is in line with the best online ad video campaigns.

ENGAGEMENT RATE
ENGAGEMENT RATE

The presence of interactive elements on the video meant an high engagement rate. As a matter of fact, 25.4%. of all users interacted with the video ads.

HOW CONNECTED-STORIES IS HELPING

  • Unlimited Scalability: Thanks to Connected-Stories’ patented Multilayered Video Technology, any product from the Adidas Alphabounce line was included in the overlay widget at runtime.
  • Purchasing Process: By clicking on the overlay product on the video, users are directly prompted on the specific landing page of the product removing unnecessary friction and creating an easy to purchase.
  • Personalized Offers and Products: By combining products, widgets and CTA based on the target audience and their behavior, it is possible to create a unique video experience for every single user. Engagement and conversion rates exponentially increase compared to video with little or no interactions.
  • Data Collection: While watching the video, users interact with the content providing an infinite amount of useful data in order to understand their intentions and preferences.

PERSONALIZED INTERACTIVE WIDGETS

Choose your style without ever leaving the video. Each style has a personalized CTA and landing page

https://sitecdn.hypertvx.com/wp-content/uploads/2018/06/interactive-gallery-3-1198x539.png

EXCLUSIVE MULTI-LAYERED VIDEO TECHNOLOGY

  • Patented technology to create video content consisting of multiple layers
  • Combination of layers made at distribution stage in real-time
  • Orchestrated by rules inferred by machine learning process
  • Video Player agnostic, works with the most popular solutions on the market
https://sitecdn.hypertvx.com/wp-content/uploads/2018/06/adidas-multi-layer-1212x887.png

Contributors:

Tommaso Vaccarella

Customer Success Director

Antonio Capone

Customer Success Associate

About Adidas

No matter how serious you are about sports – a sporting lifestyle does not end in the locker room. This is why we have adidas Originals, our sub-brand that brings our iconic DNA from the courts to the streets. For well over a decade, it has been celebrating originality in a globally trendsetting way and, as the first brand leveraging its sports assets in the lifestyle area, it is regarded as a legitimate sports lifestyle brand.

For more information:
www.adidas.com

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