DISNEY - O11CE

INTERACTIVE VIDEO CAMPAIGN

Considering the great success of O11CE, a football-themed show, Disney and Sky partnered to launch a dedicated channel on Sky’s platform. That needed to be announced to the public.

  • Disney, seeking to announce the new channel, worked with Connected-Stories to create an interactive video campaign.
  • In order to give more information about the new characters of O11CE, an interactive gallery featuring all the protagonists was added on the video and activated through an interactive CTA allowing the users to discover all of the players without leaving the video.
  • By clicking on a specific character, the users would land directly on the Disney's Youtube page to watch all the videos related to that specific player.

Thanks to Connected-Stories’ patented Multilayered Video Technology, any player of the series have his own personal card. This allowed the users to see information about the series without leaving the video.

MAIN OUTCOMES

CLICK THROUGH RATE
CLICK THROUGH RATE

These interactive elements increased the performance of the campaign that reached a Average CTR of 6.8%. A stunning result compared to the average 0.35% in the Entertainment industry.

VIEW-THROUGH RATE
VIEW-THROUGH RATE

Campaign’s VTR reached 81.7% 3x more compared to the average in the Entertainment Industry.

ENGAGEMENT RATE
ENGAGEMENT RATE

The presence of interactive elements on the video meant an high engagement rate. As a matter of fact, 83.8%. of all users interacted with the video ads.

EXCLUSIVE MULTI-LAYERED VIDEO TECHNOLOGY

  • Patented technology to create video content consisting of multiple layers
  • Combination of layers made at distribution stage in real-time
  • Orchestrated by rules inferred by machine learning process
  • Video Player agnostic, works with the most popular solutions on the market
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Contributors:

Tommaso Vaccarella

Customer Success Director

Antonio Capone

Customer Success Associate

About The Walt Disney Company

The Walt Disney Company, commonly known as Walt Disney or simply Disney is an American diversified multinational mass media and entertainment conglomerate, headquartered at the Walt Disney Studios in Burbank, California.

For more information:
www.disney.com

Media Agency:

CAMPAIGN'S STAGE AND WIDGETS

INTERACTIVE LOGO
INTERACTIVE LOGO

An interactive logo in overlay with an animated hotspot to make it even more visible

INTERACTIVE GALLERY
INTERACTIVE GALLERY

Clicking on the logo, a photo gallery appears on the screen pausing the video.

PLAYER'S CARD
PLAYER'S CARD

The user can browse the gallery or exiting it clicking the x button to see the rest of the video

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