Ikea

Case Study

Connected-Stories was chosen as WaveMaker's strategic partner for Ikea's interactive campaign.

  • For Ikea’s latest video advertising strategy (May - July 2019), Wavemaker chose Connected-Stories as its technology partner.

  • In order to understand the most performing interactive solutions, Ikea opted to test four different interactive vide formats featuring creatives for the “Outdoor” and the “Bedroom” items.
  • The campaign, scheduled through insertions order reservations, had four different networks involved (Sky Media, Sky Dex, Viralize, and Smiling Video) that Connected-Stories supported constantly to provide constant optimizations and overall performance monitoring.
  • Connected-Stories’ customer success team was in touch with Wavemaker’s team throughout the duration of the entire campaign allowing the media agency to understand campaign’s performance in real-time.
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MAIN OUTCOMES

Ikea's campaign goal was a 3% CTR and Conntected-Stories delivered.

CLICK THROUGH RATE
CLICK THROUGH RATE

The campaign reached a click-through rate of 3.1% across desktop and mobile on all networks.

ENGAGEMENT RATE
ENGAGEMENT RATE

A high number of users engaged with the ad producing an interaction rate of 3.6%.

VIEW-THROUGH RATE
VIEW-THROUGH RATE

The campaign reached a view-through rate of 68%.

WORKFLOW AND OPTIMIZATIONS

Connected-Stories flexible and agile workflow played a key role in all the aspects of the campaign:

  • Lead-time was reduced to a couple of days. Connected-Stories worked closely with Wavemaker and DDB to setup the formats within the platform and after a couple of rounds of review the campaign was live.
  • Throughout the entire campaign, Connected-Stories analytics dashboard communicated results in real-time and allowed for interesting insights taken into accounts for optimizations without the need of retrafficking whatsoever.
  • This was also the first campaign that Connected-Stories introduced in-page analysis. This allowed both the networks and the media agency to truly understand each page’s performance and modify delivery based on that.
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    EXCLUSIVE MULTI-LAYERED VIDEO TECHNOLOGY

    • Patented technology to create video content consisting of multiple layers
    • Combination of layers made at distribution stage in real-time
    • Orchestrated by rules inferred by machine learning process
    • Video Player agnostic, works with the most popular solutions on the market
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    Contributors:

    Tommaso Vaccarella

    Customer Success Director

    Veronica Mauri

    Junior Customer Success

    Emanuele Nicol

    Junior Graphic Designer

    About IKEA

    Ikea is a Swedish-founded multinational group that designs and sells ready-to-assemble furniture, kitchen appliances and home accessories, among other useful goods and occasionally home services. It has been the world's largest furniture retailer since at least 2008.

    For more information:
    www.ikea.com

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