MADI VENTURA

Interactive Video Campaign

Madi Ventura launched an awareness interactive video campaign to promote their award-winning trail mix

  • To promote the new trail mix, Madi Ventura and Connected-Stories teamed up to create a series of interactive video ads featuring on overlay on top of the video an interactive version of the new product.

 

  • Being the product targeted to both men and women, despite a little difference in the value proposition, Connected-Stories created two versions of the campaign. One targeting women featuring Mary in the video, and the other targeting men featuring Paul instead. Thanks to Mady’s trail mix they were both able to overcome the effort of an intense hike.

 

  • The interactive elements would prompt as overlays as soon as the video started and when the users moused over a zoom-in animation made the elements larger and redirected the user over a specific landing page.

MAIN OUTCOMES

CLICK THROUGH RATE
CLICK THROUGH RATE

Campaign’s CTR reached 1.75% 4x more compared to the 0.45% average in the Food (CPG) Industry. The InText format CTR resulted in a 1.94% a 30% higher compared to the the InText video format without any interaction.

VIEW-THROUGH RATE
VIEW-THROUGH RATE

View-through rate of 27.6%, is in line with the best online ad video campaigns for the CPG Industry.

ENGAGEMENT RATE
ENGAGEMENT RATE

The presence of interactive elements and the mouse hover on the video meant a high engagement rate. As a matter of fact, 25.4%. of all users interacted with the video ads.

HOW CONNECTED-STORIES IS HELPING

  • Interactive Element: Any products displayed on video can become interactive for a unique user experience. The engagement rate doubles compared to video with little or no interactions.

 

  • Personalized Offers and Products: By combining products, widgets and CTA based on the target audience and their behavior, it is possible to create a unique video experience for every single user.

 

  • Data Collection: While watching the video, users interact with the content providing an infinite amount of useful data in order to understand their intentions and preferences.

PERSONALIZED INTERACTIVE WIDGETS

The video show a value proposition for both women and men target

At the mouse hover the images have a zoom in animation for make visible the interactivity

At the click the users land on a specific landing page

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EXCLUSIVE MULTI-LAYERED VIDEO TECHNOLOGY

  • Patented technology to create video content consisting of multiple layers
  • Combination of layers made at distribution stage in real-time
  • Orchestrated by rules inferred by machine learning process
  • Video Player agnostic, works with the most popular solutions on the market
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Contributors:

Tommaso Vaccarella

Customer Success Director

Antonio Capone

Customer Success Associate

About Madi Ventura

A leader in the Italian market of dried fruit and nuts, Madi Ventura, a company BRC- IFS certified at higher level, offers a full range of high quality fruit: in shell, shelled, roasted, salted or dried. The 13,000 square meters factory and warehouse has two selection lines, two roasting facilities and 11 packing lines which produce the own brands Ventura, BB mix and BB wow items and Private Label ones.

For more information:
www.madiventura.it

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