INTERACTIVE VIDEO STORYTELLING
Mercedes Classe A
Mercedes and Connected-Stories partnered to launch an interactive video campaign aimed at promoting the new Classe A offering free test drives sessions across the country
- Through Connected-Stories technology Mercedes created a campaign divide into 3 stages: Awareness, Activation, Engagement. Each stage had 4 different video content focused on 4 different features of the new car.
- By using Connected-Stories Journey Designer, Mercedes was able to easily create a consumer journey divided into 3 stages and determine the most appropriate content for the users to see at each stage based on their behavior.
- Each user would also be exposed to a personalized video content according to their behavior during previous impressions showing the car’s features they were most interested in.
- On each video, Mercedes’ creatives added interactive hotspots and CTAs in order to maximize user engagement and generate interested and informed leads.
Each user would also be exposed to a personalized video content according to their behavior during previous impressions showing the car’s features they were most interested in.
CLICK THROUGH RATE
The Mercedes campaign registered an average 4.27% CTR across all stages. A stunning result compared to the average 0.9% of other video ads for the automotive industry.
Among all users reached by the campaign , 0.22% became qualified leads.
Campaign’s Cost-per-lead averaged €9 a 66% decrease from average CPL of €29 of the automotive industry.
EXCLUSIVE MULTI-LAYERED VIDEO TECHNOLOGY
- Patented technology to create video content consisting of multiple layers
- Combination of layers made at distribution stage in real-time
- Orchestrated by rules inferred by machine learning process
- Video Player agnostic, works with the most popular solutions on the market
Customer Success Director
Customer Success Associate
Mercedes-Benz is a global automobile marque and a division of the German company Daimler AG. The brand is known for luxury vehicles, buses, coaches, and lorries. The headquarters is in Stuttgart, Baden-Württemberg. The name first appeared in 1926 under Daimler-Benz.
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