Credit Agricole

Interactive Video Campaign

In May 2019 the French banking group Crédit Agricole promoted an interactive video campaign to make its loan services better known among its Italian clients.

  • The interactive campaign was created by Havas Media in collaboration with Connected-Stories platform to help Crédit Agricole creating more engagement among its Italian users as primary KPI.
  • The banking group wanted to launch two different video ads with the same interactive widgets to see If this would have influenced campaign’s performances.
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MAIN OUTCOMES

CLICK THROUGH RATE
CLICK THROUGH RATE

The campaign reached a click-through rate of 2.9% across both desktop and mobile.

Interaction Rate
Interaction Rate

A high number of users engaged with the ad producing an interaction rate of 6.7%.

INTERACTIVE WIDGETS

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EXCLUSIVE MULTI-LAYERED VIDEO TECHNOLOGY

  • Patented technology to create video content consisting of multiple layers
  • Combination of layers made at distribution stage in real-time
  • Orchestrated by rules inferred by machine learning process
  • Video Player agnostic, works with the most popular solutions on the market
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Contributors:

Tommaso Vaccarella

Customer Success Director

Veronica Mauri

Junior Customer Success

Emanuele Nicol

Junior Graphic Designer

About Credit Agricole

Il Gruppo Crédit Agricole è un istituto bancario cooperativo francese, fondato nel 1894. È costituito da una rete di Casse locali e regionali e da Crédit Agricole S.A., la società che coordina le strategie del Gruppo. Conta 52 milioni di clienti, ed è presente in 49 Paesi. È la prima banca in Europa per ricavi nel retail banking la terza in Francia per capitalizzazione di mercato.

For more information:
www.credit-agricole.com

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