Introducing the Personalized Video Advertising Platform
Connected-Stories implements a patented model to make video interactive and personalized. The cloud native solution synchronizes video and interactive widgets using multiple layers and companion placeholders.
Machine learning algorithms are responsible for selecting the most relevant assets in real-time, trained by consumer’s behavior and context. The resulting content is compatible with any HTML compliant video player and device.
HOW DOES IT WORK?
Connected-Stories is the first solution to use artificial intelligence to build personalized video ads in real-time.
Agile advertising calls for a rapid, transparent, and adaptable process that allows marketers to measure and apply learnings without having to go back to square one. The way Connected-Stories is built provides an advertising marketing technology solution that improves the overall speed, predictability, and adaptability of your advertising campaigns to effectively meet the needs of your target audience.
Define your consumer journey, create your ad units, and export your ad tags to develop your campaign. You’re now ready to publish!
Analyze your live campaign performance and effectiveness against both our knowledge base of aggregated past campaigns, as well as the objectives set for your current campaign.
Immediately apply your real-time learnings to your live campaign media buying strategy and parameters, and adapt your ad units to the user's behavior for optimal performance.
COMPATIBLE WITH ANY AD SERVER
Connected-Stories' units can be trafficked by any Ad Server that meets IAB standards and regulations as 3rd party tags. Once the ad unit is loaded on client page, Connected-Stories can start to collect data and provide the users with the most-appropriate content depending on their state and behavior. Ad tags are automatically generated in the backend system and can be distributed through any ad server. AdTags supported include: JS, HTML5, MRAID, VPAID, VAST.